Marketing | 3min Read
Mobile-First Websites
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With so many potential customers having access to the internet on their mobile devices, having a mobile-first website is crucial for the success of your business. It is essential that your website is optimized for mobile devices considering the majority of internet users access the web through their smartphones, over 60% (explodingtopics.com). Here are five reasons why having a mobile-first website is important for your business:
Increased Mobile Traffic:
In recent years, mobile internet usage has surpassed desktop internet usage. This means that the majority of people browsing the internet are doing so on their mobile devices. If your website is not optimized for mobile devices, you may be missing out on a huge chunk of potential traffic, as your page rankings could slip on search engine result pages like Google. There is also a higher risk of users who do land on your website leaving (AKA bouncing) without taking the time to look at your web content.
Improved User Experience:
Mobile users have different needs and expectations than desktop users. They are often on-the-go and need information quickly and easily. A mobile-first website is designed to meet the needs of mobile users, providing them with a seamless and enjoyable browsing experience.
Better Search Engine Rankings:
Google has recently switched to mobile-first indexing, which means that the mobile version of your website is now the primary version that Google crawls and indexes. If your website is not mobile-friendly, it may be penalized in search engine rankings, leading to decreased visibility and traffic.
Increased Engagement:
Mobile users are more likely to engage with your website if it is optimized for mobile devices. A mobile-first website provides a streamlined and easy-to-use interface that encourages users to stay on your website longer and engage with your content.
Competitive Advantage:
Having a mobile-first website can give you a competitive advantage over other businesses in your industry. A mobile-friendly website shows that you care about your customers and their experience, and can differentiate your business from others that have not yet made the transition to a mobile-first website.
To sum it up, having a mobile-first website is essential for the success of your business in today’s digital age. It has numerous benefits for not only you and your business, but your customers as well. If your website is not yet optimized for mobile devices, now is the time to make the switch. To see what a mobile-first website looks like, and what Jazel can do for you, CLICK HERE for a demo!