Marketing | 3min Read
Directory Listings Management
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Did you know that the ranking position for your business’s local listings in Google Search and Google Maps is not only based on how well your website and Google Business Profile are optimized, but your information on third-party directory sites as well like Yelp and Yellow Pages?
Google and other search engines use these third party local directory listings as business citations to verify your “NAP,” or name, address, and phone number. Updating the numerous local directories your business is listed in can be a time consuming task, as each typically has its own account login and unique updating processes.
This is where Yext Local Directory Listings Management comes in handy to help improve your local SEO. Yext is the leader in managing local directory listings, with an easy-to-use online portal where you can update dozens of the biggest local directory sites all from one place, without ever having to visit each directory site individually. Ensure your business information is listed accurately in places like Apple Maps, Bing, Waze, Amazon Alexa, and much more.
Yext has API integrations with around 200 third-party publishers that allow you to push any updates for your business to local directory sites, including your company name, phone number, address, hours of operation, website, logo, services offered, and a variety of other data entries. Need to update your hours for an upcoming holiday, or add a service category? Yext can push those updates out quickly to their network of directory sites in just a few clicks.
Additional features included with the Yext platform include suppression of duplicate listings, review monitoring for reputation management, and analytics for supported directory platforms.
Duplicate listing suppression is especially useful if you have multiple listings for your business on the same platform and only want to keep one of them to avoid customer confusion and consolidate your efforts for gathering reviews. This can happen if you lost the login for one listing in the past and had to create a new one, or if your company changed names and now has old and new versions of a listing.
Review monitoring can help you keep on top of both positive and negative reviews for your business across the variety of sites that allow for customers to review your business. Whether you want to dispute a review, or simply respond to a customer’s feedback, Yext can help keep you informed of when and where reviews for your business are coming from.
Analytics, which are available on select supported directory platforms, provide insight into how your business is performing on third-party directories. Get info on the number of views, customer ratings or scores, clicks to your website, calls to your business, and direction requests. With Yext, you can regain control over your business’s third-party local directory presence online, and start improving your local SEO as well.
If you are interested in seeing all of what Yext has to offer, or would like Jazel to start managing your local directory listings for your business, please click here for a demo.