What Car Shoppers Expect From Dealership Websites
As a dealer, your website is rapidly becoming your most powerful tool for driving sales. Thus, the Customer Experience (CX) on your website is paramount to your success. But this should be obvious. What might not be obvious is that the expectations consumers have of your website experience aren’t being set just by your competitors, […]
Want Car Shoppers to Trust You? Follow These 4 Simple Tips.
We have to start this post with some bad news. There’s no use beating around the bush: people don’t trust dealerships. In fact, Hubspot research reveals that 99% of people don’t consider car salespeople to be trustworthy. That’s not great. But here’s the good news: it doesn’t have to be that way. You might not […]
5 Ways Customer-Centric Websites Make Your Dealership Money
2017 is shaping up to be another great year for the automotive industry. With NADA forecasting annual car sales to remain above 17 million, dealerships across the country are looking for any opportunity to gain a leg up on their competition and capture a larger piece of the automotive sales pie. Now that 74% of […]
One Important Fact Dealers Forget About Their Websites
Dealers know how important first impressions can be. Dealerships are all about image – it’s why millions of dollars are spent in showroom renovations and lot upkeep. With the cost of showrooms and lots so high, it’s easy to forget that the real first impression, where dealership image meets customer expectations for the first time, […]
Think You Know Millennials? Think Again.
Millennials are the butt of a thousand jokes and eye rolls. Stereotypes and articles alike say they’re whimsical, lazy or simply directionless, over-educated, under-employed, apathetic, demanding, idealistic, tech-obsessed, and, most importantly, that they’re not buying cars. But here are the facts: There are 74.5 million Millennials aged 18 to 341, making up about 25% of […]