The Ugly Truth: Car Shoppers are Judging Your Website
Let’s not kid ourselves, we all know looks matter. “Don’t judge a book by its cover,” is all well and good, but it’s hardly the way those of us in the car business work. Like it or not, appearances matter – to online shoppers as much as anyone else – and the appearance of […]
12 Reasons Why WordPress Is The Best CMS For Car Dealers
According to W3Techs, WordPress is the number one content management system online and responsible for powering 25% of all websites including BBC America, TechCrunch and Bloomberg. WordPress has been long thought of as just a blog publishing platform but it’s actually immensely versatile and powerful. The fact that it’s SEO-friendly, intuitive, secure and customizable makes it […]
Beyond Responsive – Mobile-First Websites for Car Dealers
Full disclosure: we think mobile-first design is crazy cool, so please forgive us if it seems like we’re getting a little excited when we talk about it. But honestly, it is really cool. You might not give two shrugs about design, but it’d be to your benefit to keep reading anyway. Why? Because mobile-first design […]
6 Ways To Increase Conversions On Your Auto Dealer Website
More traffic isn’t necessarily better if it doesn’t lead to more sales for your auto dealership. Here are a few tips to help you collect more leads and convert visitors into actual car buyers. Ensure That Your Search Traffic Is Relevant Obtaining the right kind of traffic for your dealership is more important than […]
8 Ways You Can Improve Your Dealership Website Appearance
1. Remove Pop-Ups/Fly-Overs/Distractions Hey, don’t you hate pop-ups? We do too. But beyond the initial reaction of “[Expletive deleted]! That’s annoying,” poorly-used pop-ups can also damage website credibility, appearance, and end up losing sales. If you want to know more, we wrote a whole article about how much damage pop-ups can do. 2. Be […]
[Guide] 5 Ways to Boost Car Sales With A Better Mobile Website
We’ve covered how mobile dealership sites have been letting dealers down, and how important mobile is, but let’s focus on the positive. Mobile experience can get better. Improving your mobile experience just means making using your mobile site better for your users. It also means higher conversions, more leads, and more sales (and probably happier […]
Common Usability Mistakes That Lose Dealers Shoppers and Sales
Ever been on a website, had trouble doing what you came there to do, and just left rather than trying to deal with it? We all have. We’re busy people. And that’s the point. People are too busy (or impatient) to try and sort out the issues of a website in order to get the […]
3 Reasons Dealership Mobile Websites are Dragging Down Sales
Mobile functionality online is of such importance to dealerships, it’s almost better to just let the statistics speak for themselves. 71% of respondents in a Facebook study use mobile during their car purchase process. That’s already an enormous percentage. On top of that, however, 58% say that in the future, their smartphone is likely to […]
Pop-Ups vs. Profit: 4 Problems That Hurt Dealership Sales
For years, it’s been a common assumption among dealers that pop-ups (or worse, pop unders) are a great way to generate internet leads and more sales. But it might be time to take new data into account, and revisit that assumption. According to the NADA, 90% of car shoppers rank dealer websites as the most […]
How to Use Emotional Merchandising to Sell More Cars
Vehicle merchandising: the act of presenting the unique features, appearance, and price of your vehicle in a way that attracts customers. While it is normally thought of as an on-the-lot tactic, merchandising is even more essential online. Good online merchandising can mean the difference between an online shopper paying a visit to your showroom, or […]