How A Customer-Centric Sales Process Boosts Profits — Part 1
More than just good customer service or a friendly salesperson, Customer Centricity goes to the heart of your dealership. It means approaching your business mindset from a customer-first perspective. Switching your perspective from dealer-first to customer-first doesn’t mean a less successful dealership — in fact, focusing on creating a customer-centric sales experience has been proven […]
6 Tactics to Ignite Your Automotive Internet Marketing
Competition is fierce in the automotive world, and that means getting (and keeping) the upper hand is all-important. Sometimes this means branching out and being bold. Sometimes it’s a matter of just being the dealer who does it best. Neither is particularly easy. In this post, we’ve tried to offer you truly helpful tips and […]
Why Does Google Matter To Your Dealership’s Customer Experience?
[vc_row][vc_column css=”.vc_custom_1524153026885{margin-left: 25px !important;}”][vc_column_text]What does the search engine giant have to do with your dealership’s customer experience? There are a variety of ways that Google influences (or is influenced by) your online customer experience, some in much more subtle ways than others. In general, however, the major topics we’ll cover fall into two categories — […]
How to Accurately Determine the Speed of Your Dealership Website
The Importance of Website Speed Fast sites provide good user experience, and good user experience leads to higher conversions, more sales, happier customers, and a better reputation. That’s why the CX-obsessed (a title we wear with pride), are so interested – and invested – in providing the fastest possible loading times. Just look at Google. […]
Is Google’s Mobile-First Preference Hurting Your Car Marketing?
Google has a long history of mobile-awareness. They’ve been investing heavily in their mobile technology and user experience for over a decade. Over the years, these pushes towards mobile have created famous headaches for car marketing professionals, particularly in the realms of SEO and advertising, but recently, the increased pace of mobile-first adoption and adaptation […]
3 Ways a Personalized Website Experience Improves Customer Experience (and Sales)
What Is A “Personalized Website Experience”? For the average internet-goer, the most obvious example of “personalization” in online marketing is often the incorporation of the user’s name in a website, ad, or email text. Something like: Pictured: Personalization in one of the most common and easily identifiable forms. While this is a great use of […]
Reducing Friction in the UX Design of Your Automotive Website
What is “Friction” in User Experience? In user experience (UX), friction is anything that prevents a user from completing their goal. This is an incredibly simple definition, and yet, a surprisingly complex topic. Friction gets complex quickly because almost without exception, the goal is to remove it from your automotive website experience, and that can […]
Take Customer Centricity Beyond Brick and Mortar
We advocate for a customer-centric approach to all aspects of a dealership, but when it comes down to it, we’re experts in the online experience. The following is a practical guide to incorporating customer centricity into each aspect of your online experience. Practicing Customer Centricity Online Dealerships have traditionally had a problem with their […]
Updated Best Practices for Dealership Websites
In the hectic day-to-day of dealership business, it can be hard to carve out time to keep your website up to the ever-changing standards of online shoppers. We can’t do that for you (unless you’re one of our clients), but we can help jump-start you with the best practices for delighting today’s car shoppers. […]
Here’s How to Use Google My Business as an Auto Marketing Solution
Here’s How to Use Google My Business as an Auto Marketing Solution Google My Business pages are a wonderful shopping tool. A quick glance at a GMB can save us from showing up to closed restaurants, visiting the gym at crowded peak hours, or hiring that creepy locksmith. We love GMB pages as shoppers, but […]