Revolutionize Your Auto Dealership with Scan2Sell
Welcome to the future of auto merchandising! In today’s digital age, car dealerships must innovate to stay competitive. A prime innovation is the integration of QR codes, which not only streamline the car buying experience but also directly link potential buyers to comprehensive Vehicle Detail Pages (VDPs). Here’s how QR codes can elevate your auto […]
The Value of Building Trust with Shoppers
Marketing | 3min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Edelman Trust Institute, the producer of the famed annual Edelman Trust Barometer explains how and why trust is the “Ultimate Currency”: “We have studied trust for more than 20 years and believe that […]
Straight talk about AI for Auto Dealers
Marketing | 3min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Artificial Intelligence (AI) programs have captured a lot of attention over the past couple of years. We see AI being used across a spectrum of processes within automotive retail. A recent article in […]
Four Things to be Aware of with Third-Party Lead Aggregators
Marketing | 3min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Third-party lead aggregators such as CarGurus, Carfax, Edmunds, AutoTrader, Cars.com, etc., can be valuable partners for dealers, but they do have limitations when it comes to their effectiveness for your dealership. Four things […]
Top 8 Reasons to Change Website Providers
Marketing | 3min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin As the automotive industry evolves, so must car dealerships. Having a modern website that works well and provides a great user experience is essential for any dealership. Switching to a new website provider […]
Jazel’s Problem-Solving Series #7: Infuriating Filters
Filters are fiddly. There’s no arguing that when it comes to filter design, there is a lot that can go wrong. How many options? How should they be displayed? Icons or no? These vary from dealership to dealership, But regardless of how carefully they’re tweaked and tuned, many filters are fundamentally lacking. Here’s exactly how […]
Jazel’s Problem-Solving Series #5: Lackluster Customer Tools
“Before you view the rest of this blog post, create a quick user account to save and review your favorite articles!” Can you imagine if a prompt like that popped up? You’re just trying to take a look at something mildly interesting, maybe save it for later, and we want your information before you can […]
Jazel’s Problem-Solving Series #4: Cross-Device Confusion
Buying a car, particularly when there are a lot of other options, is a little bit like dating – if the chemistry doesn’t feel right from the beginning, it’s probably not going to work out. But that can happen without you even seeing, much less speaking to, a potential customer. In this installment of our […]
Jazel’s Problem-Solving Series #3: Bungled Browse-ability
Dealers have a lot of challenges. So far in our Dealership Problem Solving Series, we’ve covered Irrelevant Online Offers and Search Bar Frustration, and this week, we’ll delve into one of the biggest issues in web design (regardless of industry) problems with “browse-ability.” Dealership Website Problem #3: Bungled Browse-ability Here’s the thing – as […]
Jazel’s Problem-Solving Series #2: Irrelevant Online Offers
Welcome back to Jazel’s Problem-Solving blog series! In our second post, we’re looking at the all-too-common problem of irrelevant dealership offers. Naturally, your site is one of the top places for showcasing your dealership’s upcoming sales or seasonal discounts, as well as OEM offers and incentive programs. But if you’re not showing offers that shoppers […]