Your Dealership, Consumer Intent, & the End of the Traditional Marketing Funnel – PART 2
In our last post, Your Dealership, Consumer Intent, & the End of the Traditional Marketing Funnel – PART 1, we covered everything you need to know about the changing customer path-to-purchase. In Part 2, we’ll tackle the marketing side of things. What does the shift in online customer shopping behavior mean for your marketing, and what […]
Your Dealership, Consumer Intent, & the End of the Traditional Marketing Funnel – PART 1
In recent years, there’s been a growing trend in the online marketing world — one that dealerships have been struggling with for some time. Shoppers are radically changing how they shop for vehicles, bucking expectations based on traditional marketing strategies. This trend is finally exploding. The traditional marketing funnel is the latest casualty of this […]
Here’s How Google PageSpeed Matters For Your Dealership Website
You probably already know website speed is important. In fact, that phrase has probably been repeated so many times it’s all but lost its meaning. Still, page load time is important. To you, your shoppers, and Google. That’s one of the reasons Google provides PageSpeed Tools, which, like most tools Google creates, has become […]
Breaking Down the Millennial Automotive Customer Persona
Millennials are one of the biggest and most valuable audiences for dealers right now, but they’re also a generation defined by their disruption. That makes them a particularly challenging generation to sell cars to. We get that. With this post, we’re trying to make understanding Millennial car shoppers just a little easier. Sometimes, to do […]
The Dealer’s 2018 Automotive Digital Marketing Breakdown
2018 isn’t over just yet, but we’ve already seen major changes to digital marketing, whether that’s a shift in tactics, a change of tools, or the rise of a powerful trend. In this post, we’re breaking down the changes to dealership digital marketing we’ve seen this year. From SEO and paid search, all the way […]
Are You Measuring Your Dealership’s Success With the Right KPIs?
Dealerships and measurement don’t always go hand in hand. After all, dealers have better things to do than come up with ways to figure out how well they’re doing. Like sell cars. Still, this can mean that inefficiencies are quite hard to catch and disappointingly easy to repeat. So today, we’re tackling Key Performance Indicators […]
Is Your Automotive Website Using AMP? Here’s Why You Should Be.
We’re fans of AMP pages – and you should be too. More accurately, your dealership should be too, because these swift-loading mobile pages are a gift to any dealer who wants to prove that they’re as awesome online as they are on the lot. And we’d also argue proving that is exactly what dealerships these […]
Is Your Dealership Marketing Doing Your Vehicle Specials Justice?
Specials. After your inventory, specials are what draw the most shopper interest. And yet dealership vehicle specials really don’t get the love that they deserve. So this is our ode to vehicle specials. Here are the details on what makes a good special, how to market them, and the power of successfully showcasing specials on […]
3 Automotive SEO Strategies to Dominate Your Dealership Market
There are a lot of “hacks” and “tricks” that get thrown around with automotive SEO, but if we’re taking the time to do something, we like to do it right. Here’s an antidote to quick fixes – three SEO strategies powerful enough to make an impact on their own, but simultaneously crafted to compliment one […]
6 Awesome Tips for Optimizing Your Dealership Website
A lackluster dealership website is a major drag. We don’t know of any dealership that’s content to miss out on sales (particularly when they know they could be winning those sales) — but that’s exactly what happens when a site doesn’t meet their shoppers’ needs. As devoted congregants in the church of customer experience, we’re […]