We had a ton of fun creating 11 Brilliant Car Sales Email Templates To Boost Your Appointment Rates. So much so that, well, we did it again. With extra fun. Enjoy these 12 interesting, engaging, funny, lighthearted, or just downright helpful car sales email templates to help you hit your goals.
Car Sales Email Template: Introductions and First Impressions
The Basics:
An introductory email should be sent to each car shopper that fills out an online lead form, and though it can be tempting to jump on this hot lead, it’s best to take a more considerate approach. What made the shopper fill out the lead, and what can you offer that will help them? We’ve created a couple of car sales email templates to help you reach your audience:
The Bullets:
- Short
- Low-pressure
- Friendly and helpful
Introductory Email #1 — Here to be Helpful
Hello [Name],
I’m thrilled to see that you’re interested in learning more about the [vehicle make and model] we’ve got here at [dealership name]. I’m here to answer any questions you might have, so please fire away.
I’ve included a PDF of all the vehicle info just in case you’d like to have that on hand*.
If you’d like any other information, want to schedule a test drive, or just feel like coming in to kick the tires, please feel free to reach out. Shoot me an email or give me a call anytime at [phone number].
All the best,
[Signature]
*Sidenote for email templates: You can very easily offer a vehicle PDF by “printing” your VDPs (if you are a Jazel partner, you can do this with the click of a button) and selecting “Save to PDF” instead of the printer you would normally select. The document will be saved as a PDF, and you can attach this to your emails.
Introductory Email #2 — Short and Sweet
Hey [Name],
How’s your car search going? I saw that you were interested in the awesome [vehicle make and model] we have right now and wanted to offer my help.
I’m here to answer any questions you might have, so please reach out any time via email or give me a call at [phone number].
Best,
[Signature]
Car Sales Email Template: Following Up on a Click
The Basics:
These emails are sent to a car shopper that clicks a link in an email offering a sale, incentive, or event. The click follow up email has to walk a bit of a tightrope — address the indication of interest without getting overly pushy.
The Bullets:
- Helpful and informative
- Exciting
- Involved
Click Follow Up Email — Offer Details
Hi there [Name],
I just wanted to personally reach out and let you know about a great deal on [category of shopper interest] we have at [Dealership].
[Insert Deal Coupon or vehicle Image]
The Details:
- [insert offer detail]
- [insert offer detail]
- [insert expiration date]
Does this spark your interest? Feel free to reach out any time via email or give me a call at [phone number].
If you’re ready to take advantage of this opportunity, you can always swing by the lot too. We’re open every day from [Dealership hours] at [Dealership address].
All the best,
[Signature]
Car Sales Email Templates: Reminders for Service
The Basics:
The service reminder email goes out to clients due for vehicle maintenance, and can be an exceptional way of driving business to your service department. Anything you can offer to make your user’s experience better should be included in this email.
The Bullets:
- Friendly and personal
- Detailed
- Helpful upsells
Service Reminder Email #1 — Know Their Needs
Hi [Name],
Fun Fact:
Last time your car was serviced, your odometer was at [number of miles].
Okay, maybe that wasn’t that fun of a fact, but it’s been almost a year since your last tune-up, and we’re guessing you’ve done enough driving to warrant a check in.
We’ve made it easy to set a service appointment with super-fast online scheduling [link to dealership website], or you can call [phone number] to arrange a date and time. Please let us know anything we can do to accommodate your vehicle maintenance needs.
Happy driving,
[Signature]
Service Reminder #2 Email — A Little Humor
Hello [Name],
It looks like your car is almost due for some maintenance.
We’re here to help! We offer:
- Quick online appointment scheduling [link to your dealership website]
- 10% off tire alignment [link to the online coupon or page]
- Exceptional service [link to reviews]
Give me a call at [phone number] or use our easy online scheduling [link to online] to set your next service appointment.
Looking forward to helping you out,
[Signature]
Service Reminder Email #3 — Deal Details
Hello [Name],
Nobody likes the hassle of getting their car serviced, but we have a couple ways to make it much more tolerable:
#1: [Dealership] has an awesome service special going right now that could be perfect for you:
[Insert service coupon image]
The Details:
- [insert service offer detail]
- [insert service offer detail]
- [insert service offer expiration date]
#2: We offer quick and easy online appointment scheduling:
Get your vehicle the service it deserves in just a few seconds with our incredibly easy online scheduling [link to dealership website].
Is there anything else I can do for you? Want to chat over the phone? Feel free to give me a call at [phone number] or stop by any time.
Looking forward to helping you out,
[Signature]
Car Sales Email Template: Tempting Trade-Ins
The Basics:
Leverage your customer data to make the most from your sales emails by targeting potential trade-ins customers. These emails are essentially cold calls, so they should contain similar elements, a clear and relevant offer with a solid CTA, without being pushy and annoying.
The Bullets:
- Interesting
- Helpful and meaningful
- Clear call to action
Trade—In Email #1 – Humorous Happy Birthday
Congratulations [Name],
It’s your car’s [anniversary number] Birthday!
I bet you’ve had some awesome years together, but if you’re looking for a change — now is a great time to consider a trade-in.
We actually have some awesome trade-in offers [link to dealership website] that could perfectly fit your needs. Reach out and give me a call at [phone number] if you have any questions.
Happy Car-anniversary!
[Signature]
Trade—In Email #2 – Helpful Resources
Hello [Name],
How are you doing? My name is [your name], and I’m the [job title] over at [Dealership Name]. I’m just reaching out to congratulate you on [anniversary number] years of owning a [Dealership] car.
I know the powerful sentimental connection to a car, but we do have some amazing new vehicles available, so I’m curious if you had considered a trade-in.
Here are a few articles that I’ve found to be really helpful when folks want to figure out if a trade-in is right for them:
https://www.moneycrashers.com/trade-in-car/
http://time.com/money/3726265/5-ways-to-know-if-trading-in-your-car-makes-financial-sense/
https://www.carfax.com/blog/trading-in-a-car
[We’ve provided a few that we think are great — but it’s up to you what resources to provide.]
If this seems like something you’re interested in, please don’t hesitate to send me an email or give me a call at [phone number].
Happy Driving!
[Signature]
Car Sales Email Template: Following Up After the Sale
The Basics:
If a sale went well, everyone should be happy. An after-sale email seeks to keep those emotions going (and benefit from them) — or in the worst cases, get out ahead of a scathing review. Use these emails to build relationships and encourage a loyal customer by showing you genuinely care about them after the sale. Here’s a car sales email template welcoming a customer to your dealership family:
The Bullets:
- Warm and friendly
- Authentic
- Trustworthy
After-Sale Follow Up — Welcome to the Family
Hey [Name]!
Thank you so much for choosing to do business with [Dealership]. Now it’s my pleasure to welcome you to the [Dealership] family!
[insert dealership-wide staff photo, logo, or other appropriate image]
[Dealership] Family Perks:
- 50% off service for the first year [or other relevant service offer]
- Free monthly car-wash
- Personalized offers and information
Our customers are our number one priority, so I’d just like to check in and make sure that everything is up to your standards. If there is anything bothering you (even if it is extremely minor), please don’t hesitate to let me know. You can email any time, or give me a call at [phone number].
Thanks again!
[Signature]
Car Sales Email Template: Soliciting Reviews
The Basics:
We’d say reviews are worth their weight in gold, but being online creations, they technically don’t have mass. But we don’t need messy idioms to know that reviews are incredibly valuable. Reaching out to your happy shoppers is a fantastic way of generating these reviews. Here are a couple car sales email templates for getting those gold nuggets:
The Bullets:
- Excited and enthusiastic
- Dedicated
- Considerate
Soliciting Reviews #1 — General and Genuine
Hello [Name],
Thank you again for choosing to do business with [dealership]. I hope you’re having a blast in your [vehicle make and model].
At [dealership], we are 100% dedicated to our customers, and we’d love to get your feedback your car shopping experience. If you have a moment, please give us a quick review [link to dealership website or most popular review site].
If anything isn’t living up to your expectations or your car-buying experience was unsatisfactory in any way, please let me know. I’ll do everything in my power to correct it. You can reach me via email, or give me a call at [phone number].
Your friend at [Dealership],
[Signature]
Soliciting Reviews #2 — Example Testimonials
Hello [Name],
Thank you again for choosing to do business with [Dealership]!
We pride ourselves on delivering the best customer experience of any dealership in town, and we want to make sure we’re living up to that. Your feedback is essential to that.
Please take a few seconds and let us know [link to dealership website or best review site] what your shopping experience was like.
Here’s what some of your fellow car-shoppers are saying:
[Insert ideal examples from the best review platform(s) — Google reviews recommended]
If there was anything about your experience that made it less-than-awesome, please let me know right away via email or at [phone number].
Your friend at [Dealership],
[Signature]
Car Sales Email Template: Yearly Check-In
The Basics:
Sometimes it’s nice to know someone is thinking of you. A yearly check in email should be sent to those customers that you’ve had little contact with over the course of the year. This email is just about checking in and saying hello. The only goal is to stay top of mind.
The Bullets:
- Friendly and respectful
- Sincere and involved
- Interesting
Yearly Check-In — Example Testimonials
Hi there [Name],
I know it’s been awhile, so I just wanted to reach out to see how you are doing and if there is anything that we can do for you.
Considering a trade-in? Our consultants know how to get you the most bang for your buck.
Got a problem under the hood? Our phenomenal service team is ready to help out with any maintenance issues that have been bugging you.
Got anything else I can help with? Email or reach out at [phone number] at any time.
Your friend at [Dealership],
[Signature]
Parting Words:
These are templates — treat them as such. These won’t be effective unless you take the time to make them your own. So go crazy. We don’t care. We made them to be altered. Make all the modifications you see fit, and don’t be afraid to mix and match templates and strategies to fit your specific dealership situation.